SicknessLabs Framework
Measure your project's viability before you build
12-point framework that exposes weak spots in your idea — from validation to pricing to your own blind spots. Hard questions before you invest time and money.
Ship
I can build and launch this in one week.
If it takes longer, the scope is too big. Simplify or postpone.
Intuitive
Anyone gets the value without explanation.
If you need more than 30 seconds to explain it, rework.
Cost
I can fund this myself, no investor needed.
If you need funding, you're playing a different game.
Know
I know exactly who this is for.
"Everyone over 30" is not an answer.
Need
People need this and would pay for it today.
Ask real people — don't assume. Politeness is not validation.
Earn
This will make money with a clear pricing model.
One-time sales are harder than recurring. Decide before launch.
Space
Low competition and organic discoverability.
Without an organic channel, you need a budget.
Soul
This project is morally and ethically sound.
If you hesitate, the answer is no.
Lies
I am not telling myself things I know aren't true.
If you can't disprove it with evidence, it's still a lie.
Assumptions
My core assumptions are backed by evidence.
Until it's verified, it's just a story you're telling yourself.
Bullshit
I can name three weaknesses honestly.
If each one starts with "but" — those are excuses.
Stripped
What remains without the lies and excuses?
If nothing remains, the idea isn't bad. It's just not ready yet.
Sickness Labs Diagnosis
Rate all criteria to see your diagnosis.